Embedded Files
Practice Areas
Practice Areas
Brand Identity
(Logo systems, visual language, brand direction)
Package Design
(FMCG, D2C, shelf strategy, hierarchy)
Brand System & Extension
(Rollouts, sub-brands)
Consultations & Workshops
(Brand clarity sessions)
Teaching & Guest Lectures
Teaching & Guest Lectures
Engagements with academic institutions focused on bridging design thinking, branding strategy, and industry practice with classroom learning.
Vivekanand Education Society’s College of Arts, Science and Commerce
Vivekanand Education Society’s College of Arts, Science and Commerce
Guest Faculty Engagement: 2024–2025
Delivered two academic sessions across different departments, addressing strategic networking and brand building within contemporary digital and commercial ecosystems.
Networking Through Social Media
Networking Through Social Media
12 December 2024
Bachelor of Management Studies
Approx. 60–70 students
Session Duration: 2 Hours
Delivered a structured session exploring networking as a strategic professional practice, particularly within the context of social media and digital industries.
The lecture was divided into three segments. The first established foundational clarity around the concept of networking beyond transactional exchanges, positioning it as long-term relationship building grounded in credibility and consistency.
The second segment examined its practical importance, supported by real-world examples from the media and influencer ecosystem. The discussion demonstrated how strategic outreach, personal positioning, and digital presence can translate into tangible professional opportunities.
The session concluded with an interactive Q&A, allowing students to contextualize networking within their own academic and early professional trajectories.
Brand Building - Importance of Visual Identity
Brand Building - Importance of Visual Identity
22 January 2025
Bachelor of Commerce (E-commerce)
Approx. 60–70 students
Session Duration: 2 Hours
Delivered a comprehensive lecture on brand building with a focused emphasis on visual identity as a core strategic asset.
The session examined the relationship between established brands and their identity systems, exploring how logos, color theory, and design decisions influence perception and long-term recall. Particular attention was given to the role of visual identity in shaping consumer psychology within competitive digital marketplaces.
Through structured breakdowns and applied examples, the lecture aimed to help students understand branding not merely as aesthetics, but as a business-driven strategic framework.
The session concluded with an open Q&A, encouraging analytical discussion and practical reflection.
Board of Studies Member: Alumni Representative
Board of Studies Member: Alumni Representative
Department of Mass Media
Vivekanand Education Society’s College of Arts, Science and Commerce
Serve as an Alumni Representative on the Board of Studies for the Department of Mass Media, contributing to the academic development of the Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program. The role involves participating in syllabus discussions and providing industry-oriented insights to help ensure that the curriculum remains aligned with contemporary media, communication, and creative industry practices.
This engagement bridges professional design and media experience with academic curriculum development, supporting the institution’s efforts to prepare students for evolving industry expectations.
Judging Brand Expo 2026: States of India, Vocal for Local
Judging Brand Expo 2026: States of India, Vocal for Local
Earlier this September, I was invited by the BBA Department at Vivekanad Education Society's College of Arts, Science & Commerce (Autonomous) to judge Brand Expo 2026, an exhibition built around one deceptiely simple brief; make a state's identity feel like a brand representing the brands that originated from the place
Eight teams, eight states. Gujrat, Delhi, Rajasthan, Kerala, Punjab, West Bengal, Uttar Pradesh, Maharashtra- each stall a compressed version of a region's culture, cuisine, architechture, monuments and the businesses that grew all of it. Walking the floor felt less like a college event and more like a design audit of how India sells itself, done entirely by students who would never call it that.
What stood out wasn't the craft alone,though there was plenty of it. It was how each team had to make choices I make every week with actual clients; what to lead with, what to cut, how much heritage a stall can carry before it stops being legible. A state has centuries of material to work with. A stall has one table and four minutes of a judge's attention. Watching students solve that compression problem, some intuitively and some clumsily, was the real education.
Judging this reminded me why I keep saying yes to these invites. Brand strategy isn't taught only in agencies. It is being taught in classrooms, at student expos, in the gap between what a place is and what a team of undergrads decide to say about it in a 6x4 stall. That gap is where the real work of branding lives and it was worth a day to watch students figure it out in real time.
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