Brand Identity:
Logo systems, visual language, brand direction
Package Design:
FMCG, D2C, shelf strategy, hierarchy
Brand Systems & Extensions:
Rollouts, sub-brands, packaging ranges
Consultation & Workshops:
Brand clarity sessions, design mentoring
Engagements with academic institutions focused on bridging design thinking, branding strategy, and industry practice with classroom learning.
Guest Faculty Engagement: 2024–2025
Delivered two academic sessions across different departments, addressing strategic networking and brand building within contemporary digital and commercial ecosystems.
12 December 2024
Bachelor of Management Studies
Approx. 60–70 students
Session Duration: 2 Hours
Delivered a structured session exploring networking as a strategic professional practice, particularly within the context of social media and digital industries.
The lecture was divided into three segments. The first established foundational clarity around the concept of networking beyond transactional exchanges, positioning it as long-term relationship building grounded in credibility and consistency.
The second segment examined its practical importance, supported by real-world examples from the media and influencer ecosystem. The discussion demonstrated how strategic outreach, personal positioning, and digital presence can translate into tangible professional opportunities.
The session concluded with an interactive Q&A, allowing students to contextualize networking within their own academic and early professional trajectories.
22 January 2025
Bachelor of Commerce (E-commerce)
Approx. 60–70 students
Session Duration: 2 Hours
Delivered a comprehensive lecture on brand building with a focused emphasis on visual identity as a core strategic asset.
The session examined the relationship between established brands and their identity systems, exploring how logos, color theory, and design decisions influence perception and long-term recall. Particular attention was given to the role of visual identity in shaping consumer psychology within competitive digital marketplaces.
Through structured breakdowns and applied examples, the lecture aimed to help students understand branding not merely as aesthetics, but as a business-driven strategic framework.
The session concluded with an open Q&A, encouraging analytical discussion and practical reflection.
Department of Mass Media
Vivekanand Education Society’s College of Arts, Science and Commerce
Serve as an Alumni Representative on the Board of Studies for the Department of Mass Media, contributing to the academic development of the Bachelor of Arts in Multimedia and Mass Communication (BAMMC) program. The role involves participating in syllabus discussions and providing industry-oriented insights to help ensure that the curriculum remains aligned with contemporary media, communication, and creative industry practices.
This engagement bridges professional design and media experience with academic curriculum development, supporting the institution’s efforts to prepare students for evolving industry expectations.